With all the lures, rods, reels, line and everything else on the market it’s hard to know what equipment is the best for you. No matter what the best fishing lure is one that takes the thinking out of fishing. It’s one you can hook-up to the end of your line and cast without worrying about anything but where the fish are. It’s a lure that responds no matter what the situation or the fish.

Your lure is what connects you to your big catch so it has to have good action. It can’t be dead in the water or it won’t attract anything. The best action is one that has a side-to-side wiggle like an injured baitfish because this is the action that makes the fish attack. Fish don’t vibrate or spin so neither should your lure.

The color of your lure depends on whether or not you believe color has anything to do with catching fish. The best natural baitfish colors are colors are silver, gold, bronze, green and maybe yellow. Other colors will depend on what the fish can see. No one knows if fish actually see color or not but they will see a shadow. So the color that gives the best contrast and shadow in the water will be the best color to use. But it depends on the water clarity and what the fish seem to be attracted to so color is a personal choice.

We all have our favorite lures depending on what we’re fishing or when. Some make it to favorite status because it’s the lure that the most fish have attacked. Others might be a favorite because there’s a story behind them: you got them from a father or grandfather or it’s the lure that you caught your first fish on.

So, what do you look for in a lure? Is it all about action or color? Why do you prefer the lures you use most often? Is there a story behind your favorite lure?

Fishing can be done by everyone no matter what their age, where they live, how much money they have or anything else. Anyone can become a professional with enough practice, the right equipment and enough experience. Fishing is about the enjoyment you get out of beating your personal best. It’s about trudging through rainy, cold days and getting covered in mud to find the perfect lake at the end of the path. It’s all about the fish and the excitement.

Not every day is a good day on the lake and not every moment of fishing is exciting. There are days when you’re doing nothing but sitting in your boat (or at the edge of the dock) and nothing is biting no matter what the fish finder says, what lure or what color you use. Even if you know there should be fish where you’re casting you’re just not getting anything. Trust me we’ve had plenty of those days.

But it’s days like those when you have to tell yourself that no matter how bad the fishing is that it’s better than doing anything else. For us it’s about being out there and waiting like a patient hunter for that trophy fish. It’s about watching that monster bass leaping out the water and the struggle to get him in the boat to take that picture. The few minutes of success and excitement are worth the potential hours of waiting.

Those bad days make us stronger fishermen and give us better experience but they can still wear you down. When you’re having a bad day on the water what keeps you going? Why do you fish? What makes you get up before dawn or stay out past midnight when other people are heading home and giving up? Why is fishing your passion?

Our team will be decked out in KIKO Fishing Tee-shirts and hats and demonstrating how the Reel Keel casts, swims and acts like an injured bait fish in the Casting Tank. They will also be demonstrating how our new lure acts with the #400 Reel Keel to give it even more action and fishy appearance.

ICast is the world’s largest sportfishing trade show and this year is taking place in Orlando, FL from July 11-13. It represents 63 countries and annually hosts 7,000 members of the sportsfishing community. ICast is the best place to showcase the newest fishing gear, apparel and accessories.

Stay tuned for more news about ICast and our exciting new addition to our line-up.

I’m sure that is what Stefan Seuss, Uli Schuppler and Patrick Nimz thought when they hooked a monster 218 pound, over seven feet long Wels catfish on the River Po in Italy. The men snagged it while on the bank and were forced to hop into a motorless dingy only to be dragged for a mile until the fish gave up and they brought it to shore. After catching the monster fish on film they released it back into the water.

We’ve seen some huge fish caught on our lure but nothing like this massive catfish. The original article can be seen here (thanks to The Sun – UK Edition) if you want to check out a picture of this enormous fish.

So fishermen, what’s the biggest trophey fish you’ve caught?

He took the lure out twice, once to film with bass and once for redfish. The bass show will be airing tonight at 6PM on the Sportsman’s Channel and replaying again in May. The show featuring the Reel Keel with some Redfish action will be aired shortly, we’ll keep you posted once we get the scheduling.

For more information about Captain Eric or Ultimate Catch check out the links below:
My Outdoor TV – Ultimate Catch
Ultimate Catch Website

As always, stay tuned for more exciting news about the Reel Keel fishing lures. Tight lines and good fishing!